Archive for April, 2011

For Attorneys: Where to Meet Your Next Client

Tuesday, April 26th, 2011

For our Attorney colleagues and friends, we are always looking to promote new opportunities to help you build your business or improve your service offering. If you are experiencing a lull in new client lead generation, it may be time to make some changes to your marketing or networking efforts.

Networking (it’s not the ‘same-old, same-old’)

In this world of mobile communications, Facebook, Twitter, YouTube, networking organizations, and personal referrals, are you unsure of where your time would best be spent to meet new clients?  The answer, unfortunately, is ‘nearly everywhere’. While it’s hard to predict where or when your next client will appear, the likelihood is that they are utilizing a number of communications tools every day where you could have the opportunity to connect with them.
Here are a few of the most obvious, and tips on how to use them effectively:

  • Networking Organizations
    • If you’re not already involved in your local Chamber of Commerce, business networking group(s), and at least one non-profit organization in your community, you may be missing out on valuable opportunities to connect (directly or indirectly) with clients in need of your services. Hiring an Attorney is a very well-thought-out process, and most people are likely to turn first to those they know for a referral vs. pull a name from a directory or website. By multiplying the personal connections you maintain, you will multiply your opportunities for these referrals to be sent your way.
    • Personal networking will use up the largest amount of your time, but the direct costs are negligible, and these qualified leads will often yield the best results.
  • Maintaining Contact
    • Once you’ve made hundreds of personal connections, you may find that it’s nearly impossible for that many people to remember you when asked for a referral to an Attorney. For that reason, it is crucial to keep your name in front of these new contacts at regular intervals. We recommend creating an email newsletter campaign and asking them to be included on your list. From there, it’s easy to put together a single monthly newsletter with resources and information, and to keep your name at the top of their minds.
    • Another great tool is an automatic greeting card service, where you can upload your contacts to a list and have printed cards delivered by mail for events such as birthdays, holidays, or quarterly check-ins.
  • Social Media
    • The role of Social Media in this case should be to serve as a secondary way of maintaining contact (in addition to the above), and staying in front of your connections. By maintaining professional profiles on LinkedIn, Twitter, and (to a lesser extent) Facebook’s Business Page sites, you will multiply the opportunities to be positioned well for potential referrals and direct leads.
    • The next time someone in your expanded network sees a request from one of their friends for “a referral to a great lawyer”, they will be able to easily connect you without leaving that site.
  • Reviews
    • Regardless of how a prospect first heard about you, it is very likely they will do a little digging online before contacting you to discuss their case. If they find very little information, or a negative review of your practice, they may likely not contact you at all. So it is imperative to “Google” yourself and review the information that appears. Clean up and complete profiles wherever possible ( and Google Places listings are a great start), and be sure your information is updated on the local Law directory sites. If any negative reviews appear, you’ll want to focus on requesting new reviews from your other clients and colleagues, to push these down in the rankings.

How To Dress For Court

Tuesday, April 26th, 2011

Have you set a court date for your pending lawsuit, and now are completely confused over what to wear? Well you’ve come to the right place.

Dressing for court can be tricky. You want to make a good impression, but if the issue at hand is one of financial difficulty, you also don’t want to have the appearance of having spent a small fortune on your outfit.

Here are a few hints for putting your best foot forward at your court date:

Think “Job Interview”

  1. In a few words, dress in a Professional and Respectful manner, and don’t stand out on the basis of your clothes.
  2. For men, this typically is the look of a pair of black or gray dress pants (not jeans!), and a button-down shirt in a solid color (jacket & tie optional). You don’t want to look like you’re trying too hard (full formal suit) or that you just rolled out of bed and couldn’t be bothered. For ideas, see styles at Brooks Brothers or Banana Republic.
  3. For women, this could include a knee-length skirt or tailored pants (no jeans!) in black, gray or navy blue, and a button-down shirt, blouse, or knit top (jacket optional). For ideas, see styles at Ann Taylor or Banana Republic.

Lean to the Right (Conservative)

  1. No flashy colors here, and nothing too tight, low-cut, or revealing for you ladies.
  2. Your goal in choosing an outfit for court is to blend in with a business/conservative crowd. Unlike what we’ve seen recently from Lindsay Lohan this is definitely not the time to stand out for your choice of clothing.

Beware Those Accessories

  1. Along the same lines as above, you don’t want your accessories to detract from the proceedings of your case. Distracting jewelry such as large belt buckles, jingling bracelets, and huge dangling earrings will only make you look like you care more about your flashy jewelry than the matter at hand. Keep jewelry and makeup minimal – conservative and professional.
  2. And even if your expensive bag, watch, jewelry or shoes were a gift from your grandmother, now is not the time to bring them out. When you’re involved in proceedings due to financial difficulty, you don’t want to look like you’re wearing a thousand dollars worth of accessories, even if you didn’t purchase them yourself.

The key to dressing for court is to solidify the understanding that you are a reliable, professional, respectful, and honest person, and that your arguments should be taken seriously. By making poor choices in your wardrobe, you run the risk of having the court perceive you as someone who doesn’t have those qualities.